Which Food Truck Catering Companies Will Get a Piece of the Applebee’s Caterer Cake?
Posted On June 16, 2021
The Applebee�s Caterers Association (ABCA) is currently considering a proposal that would see them gain a piece of the pie, the Associated Press reports.
The association announced its decision last month.
The move comes as the companies struggle to find ways to lure more customers to their locations.
ABCA President David Ziegler says the association is looking for ways to better connect to more customers.
He said the association has had a number of conversations with companies and is in discussions with several potential partners.
“There are many avenues to get a piece, and I don�t want to make this the biggest piece of cake, but it is certainly a piece,” Ziegle said in a statement.
Applebee`s will reportedly take a $15 million cut of the profit.
In the past, the company has taken a share of the sales for its catering companies.
The company has long been criticized for charging exorbitant prices for catering.
Last year, the group launched a boycott of Applebee restaurants in the United States, accusing the company of unfairly charging customers higher prices for food.
This latest move is likely to make some Applebee owners angry.
“It’s the applebee’s, it’s the family, it�s the customers, the people who are loyal, it should be a business that they run, not the company that’s run by greedy people,” said Gary Burt, who runs a catering company, The Lighthouse Catering, in New York City.
“We want to be part of it.
We want to have a voice.”
ABCA has previously announced that it would be reviewing its partnership with Applebees.
The group has faced criticism for years for charging high prices for its services, including catering.
ABCL president Steve Miller said in January that the association was considering changing the way it sells catering.